Heritage Leaves, a boutique tea brand rooted in the mountain farms of Taiwan, is officially launching in the US, introducing Americans to the richness of premium Taiwanese oolong tea and Taiwanese black oolong tea. Founded by John Lin, a new generation carrying forward his family’s 100+ years of tea-growing tradition, the brand is dedicated to honoring this legacy while adapting it to modern lifestyles.
From Heritage to Modern Life
John Lin was raised in Taiwan, surrounded by tea-covered hills and the daily rhythm of harvest and handcrafting. For his family, tea wasn’t just a drink—it was a way of life. “I grew up understanding that tea is about patience, craft, and respect for the land,” Lin recalls.
After moving to the U.S., tea faded into the background of daily life, often replaced by coffee. But a return visit to his family’s farm reignited his connection. “Sitting with my parents, sharing tea slowly, reminded me of everything I had left behind. I wanted to share that ritual with others here in America,” Lin says. That experience became the foundation for Heritage Leaves.
Purity and Trust: Farm-to-Cup Tea
Every batch of Heritage Leaves tea comes directly from Lin’s family farm in Taiwan, with no middlemen or shortcuts. The farm follows strict natural farming practices, producing pesticide-free tea and herbicide-free tea. All products are SGS certified, guaranteeing both safety and quality.
The collection includes a range of teas, from fragrant oolong tea to the deeply satisfying red oolong (also known as black oolong tea). Each variety reflects the unique character of Taiwan’s terroir, combined with generations of expertise.
A Modern Take on a Timeless Ritual
Heritage Leaves isn’t just about tradition—it’s also about making tea relevant in modern life. The teas are versatile enough for both hot brewing and refreshing cold brew, offering consumers a smoother, more mindful alternative to coffee.
With their smooth flavor and silky texture, Heritage Leaves teas are a natural choice for anyone looking for a caffeine alternative or a healthy tea option. The result is not just a beverage but a way to pause, recharge, and create small moments of mindfulness throughout the day.
Accessible Luxury
Heritage Leaves bridges everyday comfort with elegance. The product line ranges from affordable tea perfect for daily enjoyment to luxury tea gifts that make thoughtful, high-end presents. Each option represents the brand’s philosophy: that fine tea and high-quality tea should be both accessible and meaningful.
“Our teas are meant to fit seamlessly into modern routines,” Lin explains. “Whether it’s a cup of delicious tea in the morning, a refreshing cold brew in the afternoon, or sharing a tea gift with someone special, Heritage Leaves is about making tea part of life, not just an occasional indulgence.”
Positioning in the U.S. Market
Heritage Leaves arrives at a time when American consumers are increasingly seeking alternatives to coffee, looking for drinks that offer wellness, balance, and authenticity. With its strong emphasis on purity, craftsmanship, and heritage, Heritage Leaves is uniquely positioned to meet that demand.
By introducing premium tea that is both safe and flavorful, the brand offers consumers an elevated experience without the complexity or pretension often associated with luxury goods. Each product is designed to be approachable, reflecting Lin’s vision of tea as both a daily ritual and a cultural bridge.
A Message from the Founder
“Heritage Leaves is more than a tea company—it’s a reflection of my journey,” says Lin. “It’s about honoring my roots in Taiwan while sharing something meaningful with people here in America. Every sip of our tea carries a story: of family, of land, and of the simple rituals that make life better.”
About Heritage Leaves
Heritage Leaves is a U.S.-based tea brand offering premium Taiwanese oolong tea, black oolong tea (red oolong), and a range of fine teas that are pesticide-free, herbicide-free, and SGS certified. With a commitment to both tradition and modern living, Heritage Leaves provides teas that balance affordability with high-end luxury, making them suitable for daily rituals, special occasions, and thoughtful gifts.
